AR Services


Augmented Reality (AR) is the ability to mix in real-time spatially-registered digital content with the real world sourrounding the user.

AR technologies and applications will play an essential role in the development of “Smart Factories” or the “Industry 4.0”, and the success of “Smart Cities” and “Smart Home”. Mobility, retail, healthcare, education, public safety are other examples of domains where AR will bring significant value.

Today we see that the boundaries between digital and physical worlds are blurring. AR is quickly advancing into a new phase of enabling context-rich user experiences that combine sensors, wearable computing, the Internet of Things, and artificial intelligence. That capability is a unique opportunity of value creation. AR technology will bring significant transformation to many areas of our economies in terms of productivity, competitiveness as well as the provision of new and innovative services for end-consumers.

There is a broad range of AR applications. These applications need to be deployed at different scales (e.g. workspace, home, factory, city, global), and may be used both indoor and outdoor with large differences in luminosity. Some AR applications may use markers or data relating to a pre-scanned environment, using different means for geo-localization.

The need for transparent and reliable interworking between different AR components is key to the successful roll-out of such services.